Information measures relating to the Common Agricultural Policy (IMCAP)
Summary
Call IMCAP-2027-INFOME supports large-audience information and communication measures on the Common Agricultural Policy (CAP), including national CAP Strategic Plans. It targets the general public, particularly young people in urban areas, as well as farmers and other rural and agricultural stakeholders. Applicants from Cyprus as an EU Member State may apply, subject to the call’s eligibility conditions. Proposals must comply with Article 46 of Regulation (EU) 2021/2116 and provide coherent, evidence-based, objective and comprehensive information on the CAP, including farmer income, sector competitiveness and resilience, sustainability, biodiversity, climate change and rural development.
Proposals must address at least three of these six topics: the CAP’s role in EU agriculture’s competitiveness and long-term resilience; the Fertilisers Action Plan and nutrient management; CAP support for livestock and protein, particularly through the EU Livestock Strategy and Protein Plan; women’s crucial role in agriculture; tackling misinformation and disinformation in rural areas; and key elements of the 2028-2034 CAP following adoption of the proposal by the European Parliament and the Council. Proposals should consider the CAP’s ten specific objectives, Member States’ CAP strategic plans, the Action Plan for the Development of Organic Production, the Common Market Organisation, the Unfair Trade Practices Directive and the Political Orientations for the next European Commission 2024-2029. They must use objective, measurable quantitative and qualitative indicators and an impact-evaluation methodology, including a baseline of target-audience awareness and perceptions, the expected total number of contacts, and the targeted increase in people who recognise or have a more positive opinion of the CAP. Proposals building on previously co-financed campaigns must describe their past impact and explain in detail what is novel about the proposed activities.
Measures must reach a significant number of citizens and may include producing and distributing print, multimedia or audiovisual material; web and social-media outreach; media events; conferences, seminars or workshops; and studies only where needed to support the information measures. Activities required by law, general or statutory meetings, and activities where communication and information are not the main component are ineligible. Applications are submitted through the EU Funding & Tenders portal by 21 January 2027. The supplied extract does not verify the closing time or time zone; check the official call page.
How to apply
The call funds large-audience information and communication measures about the Common Agricultural Policy (CAP), including national CAP strategic plans. It is open to applicants from Cyprus as an EU member state, subject to the eligibility conditions of the specific call. The target public for the measures is the general public, particularly young people in urban areas, and/or farmers and other stakeholders in rural areas and the agricultural sector. The submission deadline is 21 January 2027; the supplied text does not specify a closing time or time zone.
- Prepare a proposal for large-audience information and communication measures about the CAP, including national CAP strategic plans, focusing on at least three of the topics listed in the eligibility criteria.
- Include one or more eligible activities and ensure that information and communication are the main component of the measures; ineligible activities are listed in the eligibility criteria.
- Include objective and measurable quantitative and qualitative indicators for the objectives and activities, to be assessed using an impact evaluation methodology. The indicators must include the baseline level of awareness and perception among the target audience, the total expected number of contacts, and the targeted increase in people who recognise or have a more positive opinion of the CAP. If the proposal concerns a previous co-financed campaign, describe its past impact and explain in detail what is novel about the proposed activities.
- Submit the application through the EU Funding & Tenders Portal by 21 January 2027. The supplied text does not confirm the closing time or time zone; check the official call page for these details.
- Applicants from Cyprus may apply as applicants from an EU member state, subject to the eligibility conditions of the specific call.
- Proposals that do not address at least three of the following topics are considered outside the scope of the call: the CAP’s role in the competitiveness and long-term resilience of EU agriculture; the Fertilisers Action Plan and nutrient management; CAP support for the livestock and protein sector, particularly through the EU Livestock Strategy and the Protein Plan; the crucial role of women in agriculture; addressing misinformation and disinformation in rural areas; key elements of the new CAP for 2028-2034, following adoption of the proposal by the European Parliament and the Council.
- Measures must target a large audience and include one or more activities such as producing and distributing or broadcasting print, multimedia or audio-visual material; web and social media outreach activities reaching a significant number of citizens; media events; conferences, seminars or workshops reaching a significant number of citizens; or studies on CAP-related issues, if required to support the information measures. Measures required by law, general or statutory meetings, and other activities where communication and information measures are not the main component are ineligible.
- Projects must use objective and measurable quantitative and qualitative indicators for their objectives and activities, assessed using an impact evaluation methodology. The indicators must include, among other things, the baseline level of awareness and perception among the target audience, the total expected number of contacts, and the targeted increase in people who recognise or have a more positive opinion of the CAP.
- For previous co-financed campaigns, projects must describe past impact and clearly and in detail explain what is novel about the proposed activities.
- How to apply
- Online
This guide is compiled from public information and is unofficial. Check the official page for the current requirements.
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Original text
Support for information measures relating to the common agricultural policy (IMCAP) EU programme: IMCAP Call topic: IMCAP-2027-INFOME Submission deadline date: 2027-01-21 (date only; the search API does not verify a closing time. Check the official call page for the clock and timezone; do not infer midnight.) Applications are submitted through the EU Funding & Tenders portal. Open to applicants from Cyprus as an EU member state, subject to each call's eligibility conditions. Expected Impact: The target public for the themes is the general public (in particular young people in urban areas) and/or farmers and other stakeholders active in rural areas and the agricultural sector. More specifically: For young people in urban areas, school children, teachers and university students: new approaches should be used to engage with young people and raise their awareness of the new CAP and the contribution that it makes in many areas such as the climate change challenge, food, healthy and high quality eating as a lifestyle choice, in relation also with the EU School Scheme for Milk, Fruit and Vegetables and the Tartu Call. For stakeholders: stakeholders should be more aware of the contribution that the CAP makes to support the social, environmental and economic sustainability of agriculture. The projects must use objective and measurable (quantitative and qualitative) impact indicators for their proposed objectives and activities that will be assessed by an impact evaluation methodology. These indicators should include inter alia: the baseline (i.e. a description of the current levels of awareness and perception of the CAP amongst the targeted audience). This could be based on Special Eurobarometer 520 data or other objective and credible data sources that define the levels of awareness and perception about the CAP in a particular target audience the total number of contacts expected to be made during the communication and information activities, and the targeted increase in the total number of contacts who recognise and/or have a more positive opinion of the CAP as a result of the information and communication activities (in relation to the baseline). Expected Outcome: The general objective of the call is to raise awareness about the Common Agricultural Policy (CAP) within the EU, amongst all citizens, farmers and non-farmers alike and to disseminate information about the Common Agricultural Policy (CAP), the key messaging should be fully consistent with the Commission's legal requirement to carry out information measures on the CAP within the meaning of Article 46 of Regulation (EU) 2021/2116. The measures should help citizens understand the CAP, about how the CAP responds to challenges faced by agriculture and food producers, helps restore consumer confidence following crises, supports development in rural areas and promotes a more competitive, sustainable and resilient Union model of agriculture, including its simplification agenda. The measures should help citizens understand the CAP through coherent, evidence-based, objective and comprehensive information. The measures should inform citizens, farmers and consumers on the CAP and how the CAP, including the national CAP Strategic Plans, responds to challenges faced in agriculture and food production, encourages competitiveness of the agrifood sector, supports farmers’ income and their position in the food value chain. The measures should also help citizens understand how the CAP rewards farmers preserving biodiversity and natural ecosystems, including mitigating climate change, and promotes a more sustainable Union model of agriculture. Finally, the measures should also help the audience to understand how the CAP supports development in rural areas. The proposals submitted should focus on the ten specific objectives of the CAP, taking into account the Member States' CAP strategic plans, the Action Plan for the Development of Organic Production, the Common Market Organisation, the Unfair Trade Practices Directive and the Political Orientations for the next European Commission 2024-2029. They should provide coherent, objective, evidence-based and comprehensive information measures, reaching a significant number of citizens in the EU, in order to help explain, implement and develop the CAP and to raise public awareness of its content and objectives, including its contribution to guaranteeing a stable supply of affordable food, to supporting farmer’s income, and to ensuring long-term competitiveness, resilience and sustainability of EU’s farming sector. The motivation of proposals submitted should also consider addressing lack of information about European agriculture and the CAP within identified target audiences. This should be achieved using facts, backed-up with reliable data, and overall raising public awareness on the relevance of EU support to agriculture and rural development through the CAP. Scope: The call 2027 focusses on the implementation of the current CAP as well as elements of the Vision for Agriculture and Food and recent initiatives.. More specifically, proposals are invited to come forward with information measures focussing on: he CAP’s role (2) in ensuring competitiveness and the long-term resilience of EU agriculture, the Fertilisers Action Plan and nutrient management, the CAP’s support to the livestock and protein sector, in particular through the EU Livestock Strategy and the Protein Plan, the crucial role that women play in agriculture, addressing misinformation and disinformation in rural areas, the key elements of the new CAP for the period 2028-2034, following the adoption of the proposal by the European Parliament and the Council Proposals not addressing at least three of the points above will be considered outside the scope of this call. Activities that can be funded: This call targets large-audience information and communication measures to inform citizens about the CAP (including the national CAP strategic plans). The information measures must include one or several activities reaching a significant number of citizens, such as: production and distribution/broadcast of print, multimedia or audio-visual material web and social media outreach activities that reach a significant number of citizens media events conferences, seminars, workshops that reach a significant number of citizens studies on CAP-related issues (if required to support the implementation of the information measures). The following activities are NOT eligible: measures required by law general or statutory meetings other activities where the communication and information measures are not the main component. In case of previous co-financed campaigns, projects must describe their past impact and explain clearly and in details the novelty in the proposed activities for this call.
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