Creative Innovation Lab
Summary
This Creative Europe call supports projects to design, develop and/or spread innovative tools, models or solutions. Projects must cover the audiovisual sector and at least one of music, books or museums. Applicants from Cyprus may participate as an EU member state, subject to the call’s eligibility conditions. The call is open to private and public entities, technology companies and start-ups, and audiovisual, cultural and creative organisations; business incubators and accelerators are encouraged to participate.
Projects must focus on one or more of these topics: virtual worlds to promote European content, renew audiences and improve competitiveness; innovative business tools for production, financing, distribution or promotion using new technologies such as AI, big data, blockchain, virtual worlds and NFTs; data collection and analysis, including prediction for content creation and audience development; or greener practices. Cross-sectoral cooperation must clearly demonstrate its approach, implementation conditions and expected benefits. Applications should also set out strategies for environmental sustainability and respect, gender balance, inclusion, diversity and representativeness. The ability to seek a sound and reasonable level of EU public funding below the authorised 80% will be assessed, with special emphasis on private and own investment. Financial support to third parties in the form of grants is allowed.
Ineligible projects include multimedia art projects and installations; immersive tours, events, music videos or retail experiences; promotional works for a specific destination, product or brand, and institutional productions promoting an organisation or its activities; reference works, “how-to” works and interactive e-books; projects focused on live recordings, TV games, talk shows, cooking shows, magazines, TV shows, news, media literacy, reality shows, educational or teaching programmes, or “how-to” programmes; tourism documentaries, making-ofs, reports, animal reportages, news programmes and docu-soaps; projects containing pornographic or racist material or advocating violence; and e-learning platforms. Costs related to content production or development and the organisation of cultural events are ineligible.
Applications are submitted through the EU Funding & Tenders portal by 22 April 2027. The supplied information does not state a closing time or time zone; check the official call page for those details. Before submitting, applicants are strongly advised to check the relevance and eligibility of their application with their domestic Creative Europe Desk: https://culture.ec.europa.eu/resources/creative-europe-desks.
How to apply
The Creative Europe programme supports the design, development and/or spread of innovative tools, models or solutions applicable in the audiovisual sector and at least one of the music, books or museums sectors. It is open to applicants from Cyprus as an EU member state, subject to the call’s eligibility conditions.
- Before submitting, you are strongly advised to check the relevance and eligibility of your application with your domestic Creative Europe Desk: https://culture.ec.europa.eu/resources/creative-europe-desks.
- Design a project focusing on one or more of these topics: virtual worlds as a new environment for promoting European content, renewing audiences and improving the competitiveness of European content industries; innovative business tools for production, financing, distribution or promotion enabled or enhanced by new technologies (AI, big data, blockchain, Virtual Worlds, NFT, etc.), in particular rights management and monetisation, including innovative bundled subscriptions giving access to diverse European cultural content from existing platforms, while ensuring transparency and fair remuneration for creators and artists; data collection and analysis, with particular emphasis on prediction for content creation and audience development, including cross-sectoral tools to improve subscriber-service quality and the valorisation of European content offered by European online platforms; or greener practices to reduce environmental impacts in line with the Commission’s Green Deal and the New Bauhaus initiative.
- Clearly demonstrate cross-sectoral cooperation between the audiovisual and other cultural and creative sectors, its extent, the conditions for its implementation and the expected benefits for the sectors involved. Present adequate strategies for a more sustainable and environmentally respectful industry, and for gender balance, inclusion, diversity and representativeness. Take into account that particular emphasis will be placed on attracting private investment and on own investment; the project’s ability to apply for a sound and reasonable level of EU public funding below the authorised 80% will be assessed.
- Do not propose ineligible activities: multimedia art projects and installations; immersive tours, events, music videos or immersive experiences used in retail; promotional works forming part of an advertising campaign or advertising a specific destination (tourism), product and/or brand, and institutional productions promoting a specific organisation or its activities; reference works (encyclopaedias, atlases, catalogues, databases and similar), “how-to” works (guides, manuals and similar) and (interactive) e-books; projects focusing on live recordings, TV games, talk shows, cooking shows, magazines, TV shows, news, media literacy, reality shows, educational, teaching or “how-to” programmes; documentaries promoting tourism, making-ofs, reports, animal reportages, news programmes and docu-soaps; projects including pornographic or racist material or advocating violence; and e-learning platforms. Costs related to content production/development and the organisation of cultural events are ineligible. Financial support to third parties is allowed for grants.
- Submit the application through the EU Funding & Tenders portal by 22 April 2027. The available information gives only the date and does not verify a closing time or time zone; check the official call page for those details.
- Applicants from Cyprus as an EU member state, subject to the call’s eligibility conditions.
- The project must concern the audiovisual sector and at least one of the music, books or museums sectors.
- How to apply
- Online
This guide is compiled from public information and is unofficial. Check the official page for the current requirements.
Prepare your application
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Original text
Creative Innovation Lab EU programme: Creative Europe Call topic: CREA-CROSS-2027-INNOVLAB Submission deadline date: 2027-04-22 (date only; the search API does not verify a closing time. Check the official call page for the clock and timezone; do not infer midnight.) Applications are submitted through the EU Funding & Tenders portal. Open to applicants from Cyprus as an EU member state, subject to each call's eligibility conditions. Objective: WARNING: BEFORE SUBMITTING, APPLICANTS ARE STRONGLY ADVISED TO CHECK THE RELEVANCE AND ELIGIBILITY OF THEIR APPLICATION WITH THEIR DOMESTIC CREATIVE EUROPE DESK ( https://culture.ec.europa.eu/resources/creative-europe-desks ) The Creative Innovation Lab support shall support the design, development and/or spread of innovative tools, models or solutions applicable in the audiovisual (compulsory) and at least one the following sectors: music , books or museums . The audiovisual sector covers all activities and companies related to the development, production, distribution, promotion and circulation of the following content: Feature films, animations and creative documentaries intended primarily for cinematic release; Fiction audiovisual works (one-off or series), animation (one-off or series) and creative documentaries (one-off or series) intended primarily for the purposes of television or digital platform exploitation; Interactive, non-linear fiction, animation or creative documentary projects (e.g. narrative virtual reality projects); Narrative video games and interactive narrative immersive experiences. In order to be considered narrative, the story must be told or shown throughout the whole game (in-game storytelling) or interactive immersive experience, and not only as an introduction or an ending. The objectives of the scheme is to encourage cooperation between the audiovisual sector and the music, book or museum sectors to accompany their environmental transition and/or to improve their competitiveness and/or the circulation, visibility, discoverability, availability, diversity and the audience of European content across borders. The support also aims to enable the European audiovisual sector and these three sectors (music, books and museums ) to better adapt to the opportunities offered by the development of Artificial Intelligence. Expected results Improve the competitiveness of the European audiovisual and other cultural and creative sectors: transparency, data collection and the appropriate use of artificial intelligence/big data, adaptation to the challenges and opportunities driven by the ongoing changes in those sectors; Improve the adaptation of the European audiovisual and other cultural and creative sectors to the opportunities offered by the development of virtual worlds (also called metaverse(s)). Improve the production/financing and circulation of European audiovisual and cultural content in the digital age; Increase the visibility, discoverability, availability and diversity of European audiovisual and cultural content in the digital age; Increase the potential audience of European audiovisual and cultural content in the digital age. Accelerate the environmental transition of the European audiovisual, cultural and other creative sectors, in line with the priorities of the European Green Deal and the New European Bauhaus. Description of the activities to be funded Projects must focus on one (or several) of the below topics: Virtual Worlds as a new environment for the promotion of European content, audience renewal and competitiveness of European content industries; Innovative Business Tools for production, financing, distribution or promotion enabled or enhanced by new technology (AI, big data, blockchain, Virtual Worlds, NFT, etc.), in particular: Rights’ management and monetisation (including innovative bundled subscription offers to access diverse European cultural content from various existing European platforms), at the same time ensuring transparency and fair remuneration for creators and artists; Data collection and analysis, with particular emphasis on prediction for content creation and audience development (including innovative cross-sectoral tools to improve the quality of the subscriber service and a better valorisation of European content offered by European online platforms); “Greener” practices in order to lower the impact on the environment of the audiovisual and other cultural sectors in line with the Commission’s Green Deal and the New Bauhaus initiative. Cross-sectoral cooperation between the audiovisual and other cultural and creative sectors is at the heart of the Call. Therefore, applications must clearly demonstrate the extent of the cross-sectoral approach, the conditions for its implementation and the expected benefits for the sectors covered. Applications should present adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness. A wide spectrum of organisations will be invited to participate, including private and public entities, tech companies and start-ups, audiovisual, cultural and creative organisations. The participation of business incubators and accelerators shall be encouraged, to provide space and time for creative ideas to be shaped. Special emphasis will also be placed on attracting private investment and on own investment. The project’s ability to apply for a sound and reasonable level of EU public funding below the 80% authorised will be assessed. The following activities are ineligible : multimedia art projects and installations; immersive tours, events, music videos and immersive experiences used in retail; works of a promotional nature being part of a promotional campaign or advertising for a specific, destination (tourism), product and/or brand and institutional productions to promote a specific organisation or its activities; reference works (encyclopaedias, atlases, catalogues, databases and similar), “how-to” works (instructional guides, manuals and similar) and (interactive) e-books; projects focusing on live recordings, TV games, talk shows, cooking shows, magazines, tv-shows, News, Media literacy, reality shows, educational, teaching and “how to” programmes; documentaries promoting tourism, “making-of”, reports, animal reportages, news programmes and “docu-soaps”; projects including pornographic or racist material or advocating violence; E-learning platforms; Costs related to content production/development, organisation of cultural events are not eligible under this Call . Financial support to third parties is allowed for grants.
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