Creative Innovation Lab
Summary
The Creative Europe call CREA-CROSS-2027-INNOVLAB supports collaborative projects in the cultural and creative sectors. The audiovisual sector is compulsory, and projects must also cover at least one of music, books or museums. Projects must design, develop and/or disseminate innovative tools, models or solutions, focusing on virtual worlds, innovative business tools or greener practices. Relevant technologies include AI, big data, blockchain and NFTs; themes include rights management and data analysis. Applications must clearly demonstrate the cross-sectoral approach, implementation conditions and expected benefits, and present strategies for environmental sustainability, gender balance, inclusion, diversity and representativeness.
The call’s total budget is €7,183,502, with an 80% funding rate. The ability to request a sound and reasonable level of EU public funding below the authorised 80% will be assessed. Financial support to third parties through grants is allowed. Applicants must be legal entities, public or private bodies, established in an eligible country: an EU Member State (including overseas countries and territories), an eligible EEA country, or a country associated with the Creative Europe Programme.
Ineligible activities include multimedia art projects or installations; immersive tours, events, music videos or retail experiences; advertising for a destination, product or brand and institutional productions promoting an organisation; reference works, how-to works and (interactive) ebooks; projects based on live recordings, TV games, talk shows, cooking shows, magazines, TV programmes, news, media literacy, reality, educational or teaching programmes; tourism documentaries, making-ofs, reports, animal reportages, news programmes or docu-soaps; projects with pornographic or racist material or advocating violence; and e-learning platforms. Costs for content production/development and organising cultural events are ineligible.
The submission deadline is 22 April 2027; the detailed call description and call document are available through Funding & Tenders. For information, the Organisation of European Programmes & Cultural Relations can be contacted at +357 7000 1300, [email protected] / [email protected], or Ifigenias 27, 2007 Acropolis, Nicosia. EU contact: [email protected].
How to apply
The open Creative Innovation Lab call supports projects involving cooperation between the audiovisual sector and at least one of the music, books or museums sectors. It is for eligible legal entities, public or private bodies, established in an eligible country. The total call budget is €7.183.502 and the stated funding rate is 80%; this is the call budget, not a grant amount per beneficiary. The application deadline is 22/04/2027; the source does not state a closing time.
- Confirm that the applicant (beneficiary or affiliated entity) is a legal entity, a public or private body, established in an eligible country: an EU Member State, including overseas countries and territories (OCTs), or a listed EEA country or a country associated with the Creative Europe Programme.
- Design a project for the design, development and/or spread of innovative tools, models or solutions applicable in the audiovisual sector, which is compulsory, and in at least one of the music, books or museums sectors. The project must focus on one or more of these topics: virtual worlds for promoting European content, audience renewal and the competitiveness of European content industries; innovative business tools for production, financing, distribution or promotion enabled or enhanced by new technologies (AI, big data, blockchain, Virtual Worlds, NFT, etc.), particularly rights management and monetisation with transparency and fair remuneration for creators and artists, data collection and analysis with emphasis on prediction for content creation and audience development, or “greener” practices to reduce environmental impacts.
- Present cooperation between the audiovisual and other cultural and creative sectors, the conditions for implementing it, and the expected benefits. Explain how the project will contribute to environmental transition and/or competitiveness and/or the circulation, visibility, discoverability, availability, diversity and cross-border audience of European content.
- Include adequate strategies for more sustainable and environmentally respectful industry, as well as gender balance, inclusion, diversity and representativeness. Participation by business incubators and accelerators is encouraged; emphasis is also placed on attracting private investment and own investment. The project’s ability to apply for a sound and reasonable level of EU public funding below the authorised 80% will be assessed. Financial support to third parties in the form of grants is allowed.
- Do not propose ineligible activities: multimedia art projects and installations; immersive tours, events, music videos or immersive experiences used in retail; promotional works forming part of advertising campaigns for a specific destination (tourism), product or brand, or institutional productions promoting an organisation or its activities; reference works (encyclopaedias, atlases, catalogues, databases, etc.), “how-to” works and (interactive) ebooks; projects focusing on live recordings, TV games, talk shows, cooking shows, magazines, TV shows, news, media literacy, reality shows, educational, teaching or “how-to” programmes; documentaries promoting tourism, making-ofs, reports, animal reportages, news programmes or docu-soaps; projects including pornographic or racist material or advocating violence; and e-learning platforms. Costs related to content production or development and the organisation of cultural events are ineligible.
- Find the call and call document on Funding & Tenders, which is listed as the website. The supplied source gives no direct application link or detailed submission instructions and does not name supporting documents. Submit the proposal by 22/04/2027; the source does not specify a closing time.
- The applicant, as a beneficiary or affiliated entity, must be a legal entity (public or private body) established in an eligible country: an EU Member State, including overseas countries and territories (OCTs), a listed EEA country or a country associated with the Creative Europe Programme.
- Eligible types of organisation include businesses, educational institutions, large enterprises, NGOs, non-profit organisations, private bodies, researchers/research centres/institutions, SMEs and state-owned enterprises.
This guide is compiled from public information and is unofficial. Check the official page for the current requirements.
Prepare your application
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Original text
Creative Innovation Lab Ανοιχτή Κατηγορία Προγράμματος (EU) Ανταγωνιστικά Προγράμματα ΕΕ Όνομα Προγράμματος Δημιουργική Ευρώπη Περιγραφή Προγράμματος Το πρόγραμμα «Δημιουργική Ευρώπη» υποστηρίζει τους τομείς του πολιτισμού και των οπτικοακουστικών μέσων. Λεπτομέρειες για το Πρόγραμμα Κωδικός Αναγνώρισης CREA-CROSS-2027-INNOVLAB Πρόσκληση/Προκήρυξη Creative Innovation Lab Συνοπτική Περιγραφή Πρόσκλησης Το Διατομεακό Σκέλος (Cross-Sectoral Strand) θα στηρίξει το Εργαστήριο Δημιουργικής Καινοτομίας (Creative Innovation Lab), το οποίο θα αποσκοπεί: Στην ενθάρρυνση νέων μορφών δημιουργίας στο σημείο συνάντησης διαφορετικών πολιτιστικών και δημιουργικών τομέων, για παράδειγμα μέσω πειραματικών προσεγγίσεων και της χρήσης καινοτόμων τεχνολογιών. Στην προώθηση καινοτόμων διατομεακών προσεγγίσεων και εργαλείων, τα οποία, όπου είναι δυνατόν, θα ενσωματώνουν πολυγλωσσικές και κοινωνικές διαστάσεις, με στόχο τη διευκόλυνση της διανομής, της προώθησης, της εμπορικής αξιοποίησης και της πρόσβασης στον πολιτισμό και τη δημιουργικότητα, συμπεριλαμβανομένης της πολιτιστικής κληρονομιάς. Το Creative Innovation Lab θα παρέχει κίνητρα για τη συνεργασία φορέων από διαφορετικούς πολιτιστικούς και δημιουργικούς τομείς. Εκτός από τον οπτικοακουστικό τομέα, συμπεριλαμβανομένων των βιντεοπαιχνιδιών, τα έργα πρέπει να καλύπτουν έναν ή περισσότερους από τους ακόλουθους τομείς: μουσική, βιβλία ή μουσεία. Τα έργα θα σχεδιάζουν και θα δοκιμάζουν καινοτόμες λύσεις για βασικές προκλήσεις, με δυνατότητα θετικού μακροπρόθεσμου αντικτύπου σε πολλαπλούς πολιτιστικούς και δημιουργικούς τομείς. Η στήριξη αποσκοπεί επίσης στη διευκόλυνση της προσαρμογής των ευρωπαϊκών πολιτιστικών και δημιουργικών τομέων στις ευκαιρίες που προσφέρει η ανάπτυξη της Τεχνητής Νοημοσύνης (AI). Αναλυτική Περιγραφή Πρόσκλησης Αναλυτική περιγραφή στο αγγλικό κείμενο. Συνολικός Προϋπολογισμός Πρόσκλησης €7.183.502 Ποσοστό Χρηματοδότησης από ΕΕ ή άλλους Φορείς / Ύψος Επιχορήγησης ή Δανείου 80% Θεματικές Κατηγορίες Έρευνα, Τεχνολογική Ανάπτυξη και Καινοτομία Οπτικοακουστικός τομέας - ΜΜΕ Πολιτισμός Δικαιούχοι Εκπαιδευτικά Ιδρύματα Επιχειρήσεις Ερευνητές/Ερευνητικά Κέντρα/Οργανισμοί Ιδιωτικοί Φορείς Κρατικοί Οργανισμοί και Κρατικές Επιχειρήσεις Μεγάλες Επιχειρήσεις Μη Κερδοσκοπικοί Οργανισμοί Μη Κυβερνητικοί Οργανισμοί Μικρομεσαίες Επιχειρήσεις (ΜΜΕ) Σημειώσεις για δικαιούχους Αναλυτική περιγραφή στο αγγλικό κείμενο. Έναρξη Υποβολής Προτάσεων 22/10/2026 Λήξη Υποβολής Προτάσεων 22/04/2027 Εθνικό Σημείο Επαφής Οργανισμός Ευρωπαϊκών Προγραμμάτων & Πολιτιστικών Σχέσεων Νέναντ Μπογκντάνοβιτς Συντονιστής Επιχειρησιακού Προγραμματισμού Διεύθυνση: Ιφιγένειας 27, 2007 Ακρόπολη, Λευκωσία Tηλέφωνο : +357 7000 1300 Ηλεκτρονική Διεύθυνση: [email protected] / [email protected] Σημείο Επαφής EE European Education and Culture Executive Agency: [email protected] Ιστοσελίδα Funding & Tenders Call document Official English call details: https://www.fundingprogrammesportal.gov.cy/en/call/creative-innovation-lab-en-2026/ Opened Programme Category EU Competitive Programmes Programme Name Creative Europe (CREA) Programme Description The Creative Europe Programme supports the culture and audiovisual sectors. Programme Details Identifier Code CREA-CROSS-2027-INNOVLAB Call Creative Innovation Lab Summary The Cross Sectoral strand shall support the ‘creative innovation lab’, which shall: encourage new forms of creation at the crossroads between different cultural and creative sectors, for example through experimental approaches and the use of innovative technologies; foster innovative cross-sectoral approaches and tools which shall, where possible, encompass multilingual and social dimensions to facilitate the distribution, promotion and monetisation of, and access to, culture and creativity, including cultural heritage. The Creative Innovation Lab shall incentivise players from different cultural and creative sectors. In addition to audiovisual including gaming, projects must cover one or more of the following sectors: music, books or museums. They will design and test innovative solutions for key challenges, with a potential positive long-term impact on multiple cultural and creative sectors. The support also aims to enable the European culture and creative sectors to better adapt to the opportunities offered by the development of Artificial Intelligence. Detailed Call Description The Creative Innovation Lab support shall support the design, development and/or spread of innovative tools, models or solutions applicable in the audiovisual (compulsory) and at least one the following sectors: music, books or museums. The objectives of the scheme is to encourage cooperation between the audiovisual sector and the music, book or museum sectors to accompany their environmental transition and/or to improve their competitiveness and/or the circulation, visibility, discoverability, availability, diversity and the audience of European content across borders. The support also aims to enable the European audiovisual sector and these three sectors (music, books and museums) to better adapt to the opportunities offered by the development of Artificial Intelligence. Support to the “Creative Innovation Lab” and the related call will be further aligned to the implementation of the EU Apply AI Strategy, and in particular to the uptake of AI solutions to enhance the online discoverability5 of audiovisual, music, and literary content. Projects must therefore focus on one (or several) of the below topics: Virtual Worlds as a new environment for the promotion of European content, audience renewal and competitiveness of European content industries; Innovative Business Tools for production, financing, distribution or promotion enabled or enhanced by new technology (AI, big data, blockchain, Virtual Worlds, NFT, etc.), in particular: Rights’ management and monetisation (including innovative bundled subscription offers to access diverse European cultural content from various existing European platforms), at the same time ensuring transparency and fair remuneration for creators and artists; Data collection and analysis, with particular emphasis on prediction for content creation and audience development (including innovative crosssectoral tools to improve the quality of the subscriber service and a better valorisation of European content offered by European online platforms); “Greener” practices in order to lower the impact on the environment of the audiovisual and other cultural sectors in line with the Commission’s Green Deal and the New Bauhaus initiative. Cross-sectoral cooperation between the audiovisual and other cultural and creative sectors is at the heart of the Call. Therefore, applications must clearly demonstrate the extent of the cross-sectoral approach, the conditions for its implementation and the expected benefits for the sectors covered. Applications should present adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness. A wide spectrum of organisations will be invited to participate, including private and public entities, tech companies and start-ups, audiovisual, cultural and creative organisations. The participation of business incubators and accelerators shall be encouraged, to provide space and time for creative ideas to be shaped. Special emphasis will also be placed on attracting private investment and on own investment. The project’s ability to apply for a sound and reasonable level of EU public funding below the 80% authorised will be assessed. Financial support to third parties is allowed for grants. The following activities are ineligible: multimedia art projects and installations; immersive tours, events, music videos and immersive experiences used in retail; works of a promotional nature being part of a promotional campaign or advertising for a specific, destination (tourism), product and/or brand and institutional productions to promote a specific organisation or its activities; reference works (encyclopaedias, atlases, catalogues, databases and similar), “how-to” works (instructional guides, manuals and similar) and (interactive) ebooks; projects focusing on live recordings, TV games, talk shows, cooking shows, magazines, tv-shows, News, Media literacy, reality shows, educational, teaching and “how to” programmes; documentaries promoting tourism, “making-of”, reports, animal reportages, news programmes and “docu-soaps”; projects including pornographic or racist material or advocating violence; E-learning platforms. Costs related to content production/development, organisation of cultural events are not eligible under this call. Call Total Budget €7.183.502 Financing percentage by EU or other bodies / Level of Subsidy or Loan 80% Thematic Categories Audiovisual sector and Media Culture Research, Technological Development and Innovation Eligibility for Participation Businesses Educational Institutions Large Enterprises NGOs Non Profit Organisations Private Bodies Researchers/Research Centers/Institutions Small and Medium Enterprises (SMEs) State-owned Enterprises Eligibility For Participation Notes In order to be eligible, the applicants (beneficiaries and affiliated entities) must: be legal entities (public or private bodies) be established in one of the eligible countries, i.e.: Creative Europe Participating Countries: EU Member States (including overseas countries and territories (OCTs)) non-EU countries: listed EEA countries and countries associated to the Creative Europe Programme ( list of participating countries ) Call Opening Date 22/10/2026 Call Closing Date 22/04/2027 National Contact Point(s) Organisation of European Programmes & Cultural Relations Νenant Μbogntanovitz Business Planning Coordinator Address: Ifigenias 27, 2007 Acropolis, Nicosia Telephone: +357 7000 1300 Email: [email protected] / [email protected] EU Contact Point European Education and Culture Executive Agency: [email protected] Website Funding & Tenders Call document
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